Affiliate Disclosure
OddsRoyalty earns revenue through affiliate commissions. This page explains what that means, how it works, and what it does and does not influence.
Summary
When you click a link to an operator on OddsRoyalty and subsequently register or deposit, we may receive a commission from that operator. This is how the site is funded. Our editorial assessments are formed independently of these commercial relationships.
What is affiliate marketing?
Affiliate marketing is a performance-based commercial arrangement. An affiliate website — like OddsRoyalty — refers potential customers to a business (in our case, a betting operator). When a referred visitor completes a specified action (typically registering an account and/or depositing), the affiliate earns a fee from the operator.
This is a widely-used model in the UK betting comparison industry and is generally disclosed under ASA and CAP guidelines as required for UK digital advertising. Our links to operators are commercial affiliate links.
How you can identify affiliate links
All outbound links from product cards and comparison sections on OddsRoyalty that point to operators are affiliate links. They include tracking parameters in the URL (such as utm_source, utm_medium, utm_campaign, ref, or similar). These parameters identify OddsRoyalty as the source of the referral.
These links are marked in HTML with rel="sponsored" where applicable. The labelling "Visit operator" or "View site" is used rather than promotional language to make clear you are leaving OddsRoyalty to visit an operator's own website.
What affiliate funding does and does not influence
What it does influence: Which operators we seek affiliate relationships with, and therefore which products we are practically able to include in our comparison. Operators who do not have affiliate programmes are less likely to appear on this site, because the business model depends on commissions.
What it does not influence: Our editorial scores, the specific wording of our review content, or the order in which products are listed. We do not increase scores to earn higher commissions, and we do not remove critical content to maintain commercial relationships. If a product performs poorly against our criteria, that is reflected in our assessment.
We acknowledge that the structure of affiliate comparison sites creates an inherent potential for bias. We manage this through editorial standards — the same criteria applied consistently to every product — and through full transparency about how we are funded, as set out on this page.
Commission structure
We do not publish the specific commission rates we earn for individual operators, as these are commercially confidential. Commission structures in the affiliate industry are typically either a revenue share (a percentage of the operator's net revenue from referred players) or a cost-per-acquisition (a fixed fee per registered or depositing player). We do not receive fees simply for displaying an operator; commissions are triggered by user action.
Your choices
Using OddsRoyalty is entirely free. You are not obligated to click any operator link. The editorial content on this site — comparison criteria, review text, responsible gambling information — is available to read without using affiliate links.
If you prefer to visit an operator directly without going through an affiliate link, you are free to do so by searching for the operator independently.
Regulatory context
OddsRoyalty operates as an informational and comparison website in the UK. We are not a licensed gambling operator under the Gambling Act 2005. Affiliate marketing for gambling products in the UK is subject to Advertising Standards Authority (ASA) guidelines, and we aim to comply with applicable standards for transparency, accuracy, and responsible gambling messaging.